Mitsubishi is a company in dire straits on the US market. With the discontinuation of the Evo last year, they are no longer targeting enthusiast sales. They don't have the reputation for reliability of a Honda or Toyota, and they can't produce cars as cheaply as Kia. This leads me to ask, what does Mitsubishi have?
Well, we've found that answer. A contact of mine found a napkin on the floor of an Ann Arbor, Michigan pub. This napkin was reportedly scribbled on by a Mitsubishi marketer and engineer in an informal brainstorming session. Most of the writing is gibberish, and some of it shockingly racist, but I was able to parse out five key areas that Mitsubishi wants to work on going into the future.
This appears to be a list of public advertising experiments that will get people talking about the cars.
Celebrities endorsing car companies is nothing new, but it has proven to be effective. Here are some top contenders for Mitsubishi's next run of ads.
3. New Features
Obviously, the best way to attract buyers is to give your car features that they want. I'm glad that these guys recognize that.
4. Target Millennials
Millennials just aren't buying new cars, which makes them a huge untapped market for any company to scoop up.
If you are a big Mitsubishi fan, or BishiHead, take a look at this video.