Mitsubishi's Plans to stay Relevant

Mitsubishi is a company in dire straits on the US market. With the discontinuation of the Evo last year, they are no longer targeting enthusiast sales. They don't have the reputation for reliability of a Honda or Toyota, and they can't produce cars as cheaply as Kia. This leads me to ask, what does Mitsubishi have?

Well, we've found that answer. A contact of mine found a napkin on the floor of an Ann Arbor, Michigan pub. This napkin was reportedly scribbled on by a Mitsubishi marketer and engineer in an informal brainstorming session. Most of the writing is gibberish, and some of it shockingly racist, but I was able to parse out five key areas that Mitsubishi wants to work on going into the future.


1. Stunts

This appears to be a list of public advertising experiments that will get people talking about the cars.

One item appears to be scribbled out. What a mystery!

One item appears to be scribbled out. What a mystery!


2. Endorsements

Celebrities endorsing car companies is nothing new, but it has proven to be effective. Here are some top contenders for Mitsubishi's next run of ads.

I would love to see a Smokey and the Bandit tribute ad featuring a Mirage.

I would love to see a Smokey and the Bandit tribute ad featuring a Mirage.


3. New Features

Obviously, the best way to attract buyers is to give your car features that they want. I'm glad that these guys recognize that.

I'm very excited about the possibility of turbos sounds returning. 

I'm very excited about the possibility of turbos sounds returning. 



4. Target Millennials

Millennials just aren't buying new cars, which makes them a huge untapped market for any company to scoop up.

Bernie Sanders has huge sway over millennial mindshare, as he is basically their God.

Bernie Sanders has huge sway over millennial mindshare, as he is basically their God.


5.

What could this mean?

What could this mean?



If you are a big Mitsubishi fan, or BishiHead, take a look at this video.